Graphic Design Article

Did you know that colour and visual elements activate the right brain (emotions), while the printed words activate the left brain (logic)? Colour and Typography remain to be the two most important elements in design. When you harmoniously combine them all you attract a quicker attentionx to the subject, reinforce impact and recognition, help in establishing powerful identities and brand, set a mood.
Today we’ll examine the DOs and DON’Ts in designing with colour, and next time we’ll investigate the topic of Typography.

Babies are colour-dominant: they are more attracted by colour than form. And even though we generally become more form-dominant as we mature, colour still plays an important role on how we perceive the message. For instance, why does red always call to attention? Whether you want to tweak the colours of your site, or design an ad or a poster to attract people to your products or services, or even paint the walls in your house, these colour essentials should help you in becoming more colour-wise.

DO take time to learn the colour wheel. All colours are
made up of three primaries: red, blue and yellow. When you combine the primaries, you get the three secondary colours: orange, purple and green. When you combine each secondary colour with its neighboring primary, you get six tertiary colours: yellow-orange, yellow-green, blue-green, blue-purple, red-purple, red-orange. That’s how you get the familiar 12-colour wheel.

http://www.inspirationbit.com/dos-and-donts-colour/

I personaly think this is a really good article that talks about something very interesting that maybe some graphic designers dont know yet. Is fun to know how colours afect us and we dont even notice! But as a graphic designer we need to know those things to persuade people that is basically our job, so I really liked this article.